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This Month's
FREE Teleclass

Teaching with Teleclasses
Wed. Sept. 17
7:00 PM (EDT)
Learn how to conduct and promote teleclasses
Click here for details

3-Session Teleseminar

Soul Guidance for Your Business
Clearing Out Inner Resistance and
Stepping Into Your Power

Sept. 23  •  Sept. 30
Oct. 7  •  8:00 PM EDT

Click here

Join Barbara Casey and Carna Zacharias-Miller, Cert. EFT Practitioner, for a powerful 3-session series.

Shape a soul-guided vision for your business to stay above the mindset of negativity, fear and crisis economy.

Click here
for teleclass description and registration

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SUBSCRIBE TO:
Messages from the Soapbox
Marketing in the Age of Aquarius
August 25 issue now online
 

 

 

 

 

 



Authors: Learn how to Become an Amazon best-seller.
Barbara's Special!
$15 instead of $24.95

 

 

 

Barbara Casey
"The Tutorial Lady"
Marketing Tutor ...Specializing in "Soul Niche Coaching"
and "How-To" Tutorials

 

 

 

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Tax Tip for Home Business Owners:


The IRS announced that, as of 7/1/08, Standard Mileage Rate (SMR) for deducting business use of your personal vehicle, increased to 58.5¢ per mile, up from the previous rate of 50.5¢.


Click here to subscribe to Ron Mueller's newsletter for more timely tax tips.

 

 

Do-It-Yourself Email Marketing

 

 

 

 

 

 

 


 

Write & Publish Your Own e-Books & Reports

by Barbara Casey

Do you have an area of expertise you would like to share with others, but you don't want to go through the hassle of publishing, printing and distributing a regular 200-page book?

Do you have a flair for writing "how-to" information, or have you accumulated lists of resources that a specific group of people could really use?

Do you possess knowledge that someone else would pay you to learn?

If your head was nodding "Yes" to any of these questions, you might seriously consider writing and publishing your own eBook -- especially if you already have a website or blog from which to distribute it.

An eBook can be a great way to get information to the marketplace quickly.

An eBook doesn't have to be a massive tome, either. I've seen eBooks in the 40-page range (though I also own the 700+ page Make Your Site Sell, which is now free).

You can sell an eBook right from your website using the credit card services of
ClickBank or PayPal both of which are easy to set up and relatively inexpensive. With ClickBank you can easily set up an affiliate program, too.

You don't need a fancy book layout program to create an eBook -- good old Microsoft Word will do just fine. You don't even need to buy Adobe Acrobat to make your e-book anymore. You can create it free at www.pdf995.com.
**IMPORTANT**
When making a copyrighted PDF document, use security settings that restrict modifying or copying your text but that do allow printing.

EBooks are stored online. You don't have to stack boxes of books in your spare bedroom or pay storage fees to warehouse them.

You don't even have to pay for printing eBooks. Your customers download the book to read on their computer and print out just the pages they want, when they want.

EBooks are often priced according to the depth, breadth, intensity, or even scarcity, of the expert content contained in them. I've purchased eBooks priced from $15 to $50, and have seen others pushing the $200 mark. 

In Jim Edwards and Joe Vitale's popular eBook
How to Write and Publish Your Own e-Book in as Little as 7 Days, they list the top 10 reasons people buy anything. If you have expert knowledge that can help people accomplish any of these 10 wants and needs, you could create a "passive" income for yourself -- and gain an international reputation -- by authoring an eBook.

Top 10 reasons why people buy:

(1)   To make money
(2)   To save money
(3)   To save time
(4)   To avoid effort
(5)   To get more comfort
(6)   To achieve greater cleanliness/hygiene
(7)   To attain fuller health
(8)   To escape physical pain
(9)   To gain praise or recognition
(10)  To be popular

Here are recommended eBooks that tell you all about... eBooks. The links will take you to their respective websites where you can assess which book(s) will suit your needs best.


Make Your Knowledge Sell (is NOW FREE!)
Turn your business knowledge, hobby or even what you know from your day job into "info-products" you can sell on the Internet.


Desperate Buyers Only  «««««
My favorite for e-book beginners, by Alexis Dawes
Learn how to create e-books for people who actually want to buy what you write. Find out how being a "problem solver" can make you money.
 

$7 Secrets Report
I also like this special report about e-reports. If you don't want to start a bigger project like an e-book, but have information to share that you think people will pay for, consider starting out with special reports. I call mine tutorials, since I'm "The Tutorial Lady."

(I write e-books, too, but I really like the many ways you can use e-reports. You can see some of my e-reports listed here.)


Happy writing!

 


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