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[ 2004 Newsletters ] [ 2005 Newsletters ] [ 2006 Newsletters ] [ 2007 Newsletters ] [ 2008 Newsletters ]
New Radiance Updates Newsletter
January 7, 2004
Vol. 3, No. 9
IN THIS ISSUE:
1. "Amping Up" Your Business Energy
A Marketing Consultant Explains... How to
Harness Energy to Build a Stronger Business
2. 3 Ways to Improve Your Advertising
3. Affiliate Program "Fact or Myth?"
4. Motivational Tips
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~ "AMPING UP" YOUR BUSINESS ENERGY ~~
A Marketing Consultant Explains...
How to Harness Energy to Build a Stronger Business
I was meeting with a business owner two weeks ago and
noticed that she listed six different jobs on her business
card. "Why do you list all these different items?" I asked.
"I want people to know what I can do," she replied. "I
don't want to leave anything out."
I could see her point, in a way. On the other hand, the
mental image I saw was that of a harried juggler struggling
to keep six balls in the air, while trying to smile for the
audience at the same time.
"What would happen if you left some of these services off
your card?" I wondered out loud. "But I got trained and
certified in those things. It's important to me," was the
reply. "But is it important to your clients?" I asked in a
quiet but firm voice. "Do they really worry whether you
were trained in this or that modality or attended this or
that course of study?"
"Probably not," replied my client, "but what is it you're
really driving at?"
"A more efficient use of energy," I said, "and an easier
way for your clients to understand how you can help them."
For the next two hours or so, my client and I focused our
attention on "amping up" the energy - the vitality - of her
business.
The same way a hands-on healer receives impressions
of vitality or weakness as he or she scans a patient's
body, we addressed each of the six items on her business
card to determine if they felt "on" or "out of sorts." If my
client's face lit up when we discussed an area of skill or
service, we knew it was a significant part of her business.
If the energy felt low for a specific modality, we placed it
to the side. Our intention was to strengthen her business
and pruning the dead wood, while temporarily painful,
was a necessary process to work through.
In the end, we were left with three of the six items from
her "grocery list" business card. We had chosen the
three modalities which my client loved the most, recognizing
that the energy of love is a powerful - and necessary -
ingredient for a successful business.
The next step was to create a theme - or focus - for the
business in which the three modalities and services could
be used to serve her clients.
But which clients? Once again, we followed an energy
healing model to discover the types of people my client
loved to work with. She mentally scanned her roster to
see which individuals she felt an affinity for and who also
affirmed her usefulness to their well-being, whether
through return visits, positive feedback or referrals. All
we had to do now was find more of this type of person.
With the service modalities and target market now fixed,
we turned our attention to uncovering the real heart of
my client's business. What special thing could my client
do that she was particularly expert at, especially
passionate about, and for which her target market
expressed a desire and need... and for which they would
pay a decent fee? In essence, we were harnessing, in
a team, my client's expertise and passion with her
customers' expressed need and willingness to pay.
Setting a focus for a business takes mental discipline,
but it also has to "feel right." So, with a picture of her
ideal client fixed in our inner vision and a clear
understanding of the skills and services she most liked
to perform, my client and I brainstormed ideas for her
business theme. As we threw ideas onto the table, we
could feel the excitement building. We wanted the mind
and heart to work together, so we did not critique any of
the ideas during this process. We just wrote them down
as they came to us.
While the creative juices were flowing at their highest
swell, we noticed that more ideas started coming in on
an intuitive level. When one or both of us "got the
shivers," we starred those ideas, because we knew that
they were going to be important. As the energy of the
brainstorming session subsided, we reviewed our list of
ten or twelve business ideas.
We began with the "starred" items, the ideas that seemed
to be coming from a higher place within ourselves. As we
talked about the one that gave us the strongest
"goosebumps," pieces began falling into place. We could
both see - and verbalize - how to structure her business
around this one very strong theme. The planning came so
easily, and we felt so positive about the outcome, that we
barely felt the need to tackle the other ideas on our list.
It became apparent that the first few ideas were merely
"energetic stepping stones" to the diamond at the center.
The brainstorming process created an enthusiasm that
bounced back and forth between us, building the energy
until we could break through to our soul's guidance about
the real purpose for her business. Our combined intention,
our happy enthusiasm, and our working compatibility
created an energy vortex which, essentially, pulled the
highest and best ideas to the surface.
My client now had a higher, grander vision of her business
and a renewed sense of purpose for creating a marketing
plan she would actually follow. She was energetically
aligned to her business focus and eager to start finding
clients, now that she understood the types of people she
enjoyed working with.
Within the week, my client created a new business card
containing her name, phone number and one sentence.
A sentence that explains her business focus so clearly
that people reading it get goosebumps. She harnessed the
energy of her passion into printed words that touch people's
hearts.
And that's what running a successful business is all about,
really. Loving what you do so much that The Law of
Attraction can't help but bring you compatible individuals
who resonate with what you have to offer. The key is
to focus and then raise the energy to that higher place
of your soul's urging, so you can find those other souls
who recognize your energy and the truth of your mission.
(c) Copyright 2004 Barbara Casey
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Barbara Casey is a Marketing Consultant for Lightworkers
whose specialty is intensive focus consultations, coupled
with followup en*courage*ment coaching sessions that
help you stay aligned with the truth of your mission.
(727) 397-2702
Email: mailto:newradiance@earthlink.net
I welcome your inquiries.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~ 3 WAYS TO IMPROVE YOUR ADVERTISING ~~
(1) When writing your marketing materials, read the copy
out loud, to get a "feel" for the flow and persuasiveness.
If it doesn't turn you on, it won't be appealing to your
readers, either.
(2) Spend some time raising your energy before sitting
down to write your ads. Remind yourself what you love
about your work and repeat a few times "Everyone
always says YES!"
(3) The most important word in your ads and brochures
is "You." Speak about your prospective clients' wants
and needs, and demonstrate how your product or
service helps them have these wants and needs met.
The word "I" should appear minimally in your ads.
~~ AFFILIATE PROGRAM "FACT OR MYTH?" ~~
Including targeted ads in a newsletter or ezine is an
effective way to promote an affiliate program. Fact or Myth?
FACT! On average, it takes 8 exposures before a customer
buys. Newsletters provide the perfect vehicle to remind
consumers of a product and build a relationship with them.
Including 2 to 3 targeted classified ads in your newsletter
or e-zine is an effective way to promote your affiliate programs.
(This affiliate program tidbit was brought to you by
www.SelfHealingExpressions.com, provider of self-paced
holistic email courses. By including an affiliate link on your
web site to Self-Healing Expressions, you create another
source of revenue for your online business. Visit
http://www.selfhealingexpressions.com for details.)
**********************************
For a complete Affiliate Program Directory of inspirational
and motivational books, products and services that you
can offer to your website visitors, please surf over to
http://www.inspirational-affiliates.com. Affiliate programs
are free to join and can bring you an ongoing monthly
income just by placing appropriate links on your website.
**********************************
~~ MOTIVATIONAL TIPS ~~
Determine that the thing can and shall be done, and
then we shall find the way.
-- Abraham Lincoln
It's faith in something and enthusiasm for something
that makes life worth looking at.
-- Oliver Wendell Holmes
What I need is someone who will make me do what
I can.
-- Ralph Waldo Emerson
Reminding one another of the dream that each of us
aspires to may be enough for us to set each other free.
-- Antoine de Saint-Exupery
All glory comes from daring to begin.
-- William Shakespeare
**********************************
HOW TO SUCCEED IN BUSINESS:
To succeed in business, you've got to do two things:
raise your personal energy and raise the energy of your
business. The one drives the other. For tips and tools
to increase the vitality of your business, please visit
http://www.newradiance.com/inspiredmarketingideas.htm
**********************************
HAPPY MARKETING!
Barbara Casey
Barbara Casey is a consultant and writer specializing in
marketing for lightworkers. She is the author of an e-course
"Marketing with a Mission" and the host of three websites
that inspire small business owners to dream bigger and
reach higher.
http://www.newradiance.com
http://www.marketingwithamission.com
http://www.inspirational-affiliates.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Updates is a twice-monthly newsletter written
by Barbara Casey and sponsored by New Radiance Corp.
Previous issues beginning September 2001 are online at:
http://www.newradiance.com/newsletterarchives.htm
We respect your privacy and will never share your
email address with anyone.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2004 New Radiance Corp.
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