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New Radiance Updates Newsletter
February 4, 2004
Vol. 3, No. 11
Inspired Marketing Ideas for Small Business Owners
IN THIS ISSUE:
1. Should You Write a Book?
2. Resources for Authors
3. Guesting & Hosting on Radio Shows
4. Affiliate Program Updates
5. Motivational Tips
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~ SHOULD YOU WRITE A BOOK? ~~
by Steven Van Yoder
One morning, you open your inbox and find several e-mails
that will boost your business. There is an invitation to
speak at a local group comprised of your best prospects.
Several emails have arrived from people who've "heard
of you" and inquire about your services.
There is a message from a potential joint venture partner
who has invited you to be a guest on a teleconference
that will reach 500 people, all of them prospects. Later
that day, a journalist calls. She wants to write a story
about your business, which she heard about on a radio
interview you gave weeks earlier.
Is this a fantasy? No. This could be a typical day in
your life as a published author.
More and more business people are realizing the power
of writing a book to catapult their businesses to a higher
level. Speakers, consultants, coaches, therapists and
other small business owners are learning that publishing
a book is one of the most powerful marketing strategies
available.
Published authors report that their lives change, often
dramatically, when their books reach the marketplace.
When you become an author, you become known as
the expert. When you are known as an expert in your field,
whatever your field, you will find that the world will beat a
path to your door.
A Book Generates Visibility and Attracts Clients
Of all the information products you can create, a book
has the greatest potential to open doors. A book can give
you more recognition and professional credibility than
audiotapes, CDs, videos, seminars, workshops and public
speaking.
Since my book "Get Slightly Famous" was published last
year, I have been amazed at how it has transformed my
business.
Publishing my book was a newsworthy event that resulted
in tens of thousands of dollars in new business, high-profile
media coverage, speaking engagements, radio interviews,
partnership opportunities, and too many other benefits to
mention.
Prospective clients now hear about me from all over the
world. The media regularly call me, and I appear in
newspaper articles and radio interviews.
"Get Slightly Famous" is not just my most effective
marketing tool. It has become the core of my brand
identity. My book provides a marketing platform for my
business that gives all my marketing efforts a natural,
sharp focus.
Best of all, marketing is not such a struggle anymore.
As a successful author you will find the stress of
constantly seeking new clients can largely become a
thing of the past. Clients will seek you out, ready to pay
good money for your services, because you are seen as
a leader in your field. You become their first choice.
It's Not Just a Book -- It's a Business!
Your book is the seed from which you can grow a
multi-faceted "empire" of related products and services,
including seminars, teleclasses, reports, consulting
packages, audiotapes, and other profitable information
products.
Imagine selling thousands of books to trade associations
as premiums for their members. Or how about creating a
$49-a-month newsletter, a $995 home-study course, a
$499 a year membership web site? Could you use your
book as the basis for a year-long mentorship program for
which individuals or groups pay thousands of dollars
apiece to participate?
The idea is to see your book as a launching pad for new
business opportunities.
Barbara Hemphill used her book "Taming The Paper Tiger"
to develop a multi-pronged branding strategy. Hemphill
offers organizing skills services designed to reduce stress
and increase productivity. Her business is based almost
entirely on her book.
Barbara has used her book to develop Taming the Paper
Tiger software, gain an endorsement by Pendaflex, and
found the Hemphill Productivity Institute. Her company
now employs more than 70 Paper Tiger authorized
consultants across the U.S. and Canada.
You can write a book!
Me, publish a book, you ask? Yes, you. It is easier than
you might think, and you don't need to be a seasoned
writer to become a published author.
Writing a successful book is not the easiest thing in the
world, but it is entirely possible. The talents and
expertise you bring to your clients can form the basis of
a successful book. If you know your subject area, and
can communicate your ideas in a clear, compelling,
organized manner, becoming a published author is
within your reach.
A strategy that works for many is to break the process
into smaller steps by writing a series of articles. They
then become the basis for a book. Or, you can work
with a talented freelance writer to help you express
your ideas clearly and with conviction.
The most traditional route is to find a publisher who
will handle the production, marketing, promotion and
distribution. This involves up front work (you write a
detailed proposal, a table of contents, sample chapters
and a market overview). Then you shop the proposal
around to potential publishers, either on your own or
with the help of a commissioned agent.
Self-publishing has many advantages over traditional
publishing, the most compelling being greater financial
returns for the author. "When you self-publish, you keep
all the profits," says Dan Poynter, author of "The
Self-Publishing Manual." "Additionally, you get into print
quickly, own the copyright, and take all applicable tax
breaks."
On the downside, self-publishing can be expensive. You
pay up front for all the production and distribution costs,
and if your book does not sell, you will be stuck with the
leftover inventory. However, if your book is successful,
you will not only have the satisfaction and advantages of
being a published author, you will make more money.
Whatever publishing route you choose, the Internet
provides a global marketplace for your book. Never
before has it been so easy to market a book if you are
willing to invest the time and energy to write one.
(Steven Van Yoder is the author of "Get Slightly
Famous." He teaches small business owners how to
duplicate his success and become a "slightly" famous
author in your field. Visit Steven Van Yoders website
http://www.getslightlyfamous.com
to claim your FREE Slightly Famous Marketing Plan
Workbook and learn how to attract more business with
less effort by creating your own information empire.)
** EDITOR'S NOTE: I am currently reading "Get Slightly
Famous." It is a valuable addition to any entrepreneur's
library. Click here to read more about
"Get Slightly
Famous."
~~ RESOURCES FOR AUTHORS ~~
** I own and have read the asterisked books -- Barbara
** "The Self-Publishing Manual" by Dan Poynter
How to write, print and sell your own book by the
internationally recognized guru of self-publishing.
http://www.amazon.com/exec/obidos/ASIN/091551690X/
newradianceresou
** "1001 Ways to Market Your Books" by John Kremer
Over 700 pages of expert book marketing advice
and how-to's. Available at:
http://www.amazon.com/exec/obidos/ASIN/0912411481/
newradianceresou
** "How to Write and Publish your own eBook... in as
little as 7 days" by Jim Edwards and Joe Vitale
http://hop.clickbank.net/?nrebooks/7dayebook
** FREE InfoProducts Masters Course
Learn how to publish your very own e-Book. For a
free course delivered to you by email, write:
mailto:timsnewradiance@sitesell.net
"Self-Publish & Market Your Own Book"
by Mack E. Smith & Sara Freeman Smith
Learn how to: publish your own book for under $300,
avoid the most common mistakes, get free publicity
worth thousands. For information, please visit:
http://www.marketerschoice.com/app/aftrack.asp?
afid=76876
~~ GUESTING AND HOSTING ON RADIO SHOWS ~~
Thanks to Michael Levy of www.pointoflife.com for
information about the computer talk radio station at
http://www.voiceamerica.com. Michael's new show,
starting February 10, is called The Point of Life Show:
The New Technique Of Credible Thinking.
VoiceAmerica, a SurfNet Media Group, Inc. network station,
has been broadcasting original content since September
2000. Current topics include:
Education... Wealth Management... Personal Well-Being
Legal Issues... Alternative Medicine... Spirituality
Entertainment... Divorce... Adoption...Self-Improvement
VoiceAmerica broadcasts live twelve hours a day from 6 am
to 6 pm PST. As a listener, you can become part of a show
by calling 888-335-5204. As a businessperson, you can
apply to be a host of your own show.
For general information, email: mailto:info@surfnetmedia.com.
If you are interested in being a guest or hosting your own
show, please call 1-877-311-9474.
*********************************************
If becoming a guest on TV is more up your alley, learn
what you need to know to get booked on shows like
Oprah. For info on media expert Susan Harrow's book
"The Ultimate Guide to Getting on Oprah" go to:
http://www.webmarketingmagic.com/app/aftrack.asp?afid=
120515
*********************************************
~~ AFFILIATE PROGRAM UPDATES ~~
New Affiliate Programs Additions:
The Midas Mentality
This program will transform you from lack and
limitation programming to prosperity consciousness.
For 31 days, prosperity & success guru, Randy Gage
will work with you, helping you go through the same
transformation that he did.
http://www.ProsperityUniverse.com/cgi-bin/assoctrac/at.cgi?a
=280834&e=/midas_mentality.html
The Prosperity Series by Randy Gage
Learn the principles that abundance is based on.
http://www.ProsperityUniverse.com/cgi-bin/assoctrac/at.cgi?
a280834&e=/prosperityseries.html
The Wild Divine Project
An inner-active multi-media adventure.
"Enchanted journey meets BioFeedback."
http://www.myaffiliateprogram.com/u/wdivine/e.asp?e=
3&id=1064&p=index.php
For a complete list of inspirational and motivational
affiliate programs, please visit our sister site:
http://www.inspirational-affiliates.com
Affiliate Program "Fact or Myth?"
Pet Chia plants are proven sellers on the Internet?
Fact or Myth?
MYTH. Informational products such as books, e-books
and email courses are proven sellers on the Internet.
Just ask bookseller Amazon.
(This affiliate program tidbit was brought to you by
www.SelfHealingExpressions.com, provider of self-paced
holistic email courses. By including an affiliate link on your
web site to Self-Healing Expressions, you create another
source of revenue for your online business. Visit
http://www.selfhealingexpressions.com for details.)
~~ MOTIVATIONAL TIPS ~~
They are happy men whose natures sort with their vocations.
-- Francis Bacon
Intelligence and the spirit of adventure can be combined to
create new energies, and out of these energies may come
exciting and rewarding new prospects.
-- Norman Cousins
All life is an experiment. The more experiments you make
the better.
-- Ralph Waldo Emerson
All the beautiful sentiments in the world weigh less than
a single lovely action.
-- James Russell Lowell
He who thinketh he leadeth and hath no one following
is only taking a walk.
-- Proverb
HAPPY MARKETING!
Barbara Casey
Barbara Casey is a Marketing Consultant for Lightworkers
whose specialty is intensive focus consultations that
show you the truth of your mission and the direction of
your marketing.
(727) 397-2702
Email: mailto:newradiance@earthlink.net
I welcome your inquiries.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Updates is a twice-monthly newsletter written
by Barbara Casey and sponsored by New Radiance Corp.
Previous issues beginning September 2001 are online at:
http://www.newradiance.com/newsletterarchives.htm
We respect your privacy and will never share your
email address with anyone.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2004 New Radiance Corp.
