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The Essential Marketing Library
for Small and Home-Based Business Owners
Getting Business
to Come to You
by Paul and Sarah Edwards
& Laura Clampitt Douglas
Buy
it now from Amazon.com
Billed as a "complete do-it-yourself guide to attracting all the
business you can enjoy," this 686-page book covers just about
everything. Barb Casey's own copy is underlined, highlighted and
sticky-noted for easy look-ups. Contains how-to's, real-life examples, and
easy to follow action steps. This is the book to get if you're a
do-it-yourself marketer.
Tested
Advertising Methods by John Caples
Buy
it now from Amazon.com
Learn to write better ads with this gem of a book. Formulas for writing
better headlines, lead-in paragraphs and illustrations of right and wrong
methods of writing marketing copy. I love this book and use it often
when I need ideas for ads.
Persuading on
Paper by Marcia Yudkin
Buy
it now from Amazon.com
The complete guide to writing copy that pulls in business from one of
Barb Casey's favorite online marketing teachers and writers. Especially
helpful are the sections on "knowing your audience" and
"choosing an appropriate voice."
6 Steps to Free
Publicity by Marcia Yudkin
Buy
it now from Amazon.com
How to craft and deliver a press release that gets you featured in the
media...plus dozens of other ideas for obtaining free publicity. Loaded with
ideas you can try for yourself.
Marketing Mastery
- Check out all Marcia Yudkin's books, special reports and audios. Great
ideas from a tried and tested (and highly respected) copywriter and
marketer. I love her work!
Guerilla
Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits
from Your Small Business by Jay Conrad Levinson
Order
it now from Amazon.com
All of the Guerrilla Marketing books are useful. This easy to read book
is a great "starter" tool if you're looking for free and
inexpensive methods for marketing your business.
If you're a home business owner, you'll like the chapter on positioning your
business in Guerrilla Marketing for the Home-Based Business
by Jay Levinson and Seth Godin
It's available at Amazon.com
Focus: The
Future of Your Company Depends on It by Al Ries
Get it now at Amazon.com
The examples in this book are largely from corporate America, but you
can translate the ideas into a small business also. The narrower the focus
of your business, the easier your marketing becomes...and the easier it is
for prospects to differentiate you from the others in your field.
EVEolution by Faith Popcorn and Lys Marigold
Available
at Amazon.com
If your primary market is women, you'll find this book very helpful in
understanding how and why women buy. Women buy or influence the purchase of
80% of all consumer goods. Women start businesses at twice the rate of men.
And women process marketing information in a different way than men do. Read
this book to discover how to more effectively market your products and
services to women.
