We have Dr. David Hawkins to thank for making the world of business more of a sure thing.
Dr. Hawkins and his researchers spent decades calibrating the consciousness levels of people, events, books, emotions, attitudes and more on a logarithmic scale of 1 to 1,000. He conducted his tests in multiple double blind studies over many years using applied kinesiology (muscle testing) as the testing procedure.
And we can use Dr. Hawkins' findings to enrich the power of our advertising by understanding how the energy level of our business attracts people or turns them off entirely. We can also now be more aware of the consciousness levels at which we operate our business marketing, and aim for the higher, even though marketing at the lower levels may be more common... and easier.
Dr Hawkins' "Map of Human Consciousness" is laid out in his book "Power vs. Force: The Hidden Determinants of Human Behavior." He describes the evolution of consciousness from the very low end of "shame" (which calibrates at an energy level of 20), to the highest recorded level of "enlightenment" (between 700 - 1,000).
The current level of humankind in general is in the low 200 range - at "courage."
Here's a brief outline of the levels of consciousness at which we might function as business owners.
Many businesses operate from a "fear" level of consciousness, including the pharmaceutical industry and much of the news media. Fear pulls people into its orbit and a type of feeding frenzy takes place, escalating the awareness of fear and anxiety to new levels. Of course, the same businesses also have the magic solution to temporarily reduce awareness of the fear. On David Hawkins' consciousness scale, fear is a "100."
The energy level of desire is a bit higher - at 125 - and we see business manifestations in get-rich-quick schemes, diet companies, the illegal drugs market, plus the cosmetics and fashion industry. Here we want to make sure our advertising is not pandering to addiction and greed, even if we're promoting weight loss and financial empowerment programs.
Constructive anger can motivate businesses and organizations to promote positive change in the world, but at a consciousness level of 150, anger is more likely to be played out in aggressive, confronting ways rather than collaboration. Consider the religious right, the anti-abortion lobby and even some environmental groups. If our advertising is anti-anything, we're operating at a lower level of consciousness than is helpful.
Courage, as a level of consciousness for a business operation, puts us in a whole new ballgame. With a consciousness of courage (200), we are willing to try new things. We feel empowered to move ourselves forward and upward through new learning, persistence and productive usefulness. Our own personal growth becomes important and we see the value of offering personal development products and services to others. Our business begins to be a positive influence on life and our advertising tends to reflect a more upbeat energy... and attracts clients aspiring to improve themselves.
Then between 250 and 350, our energy takes on a new life. We rise above crises and figure out how to release the blocks to our success. We are past needing to control others and we desire to contribute to the good of our society. We are comfortable with ourselves and our work... and attract clients by showing ourselves as friendly and helpful. The "Give to Receive" marketing ideas come in here.
At 350 on Dr. Hawkins Map of Human Consciousness, we see the bigger picture and are not intimidated by self-discipline and mastery. We walk the talk in business and life. Dr. Hawkins calls this level "Acceptance," where we are "engaging in life on life's own terms, without trying to make it conform to an agenda." Here is where the truly effective spiritual teachers operate, those who can transcend ego for the greater good.
A few people reach Dr. Hawkins' measurement of "Reason" at 400. These are the great thinkers and inventors, Nobel prize winners, Einstein, great statesmen. While energetically this level of consciousness is high, the emotional component of love is often missing.
At a 500 level, love is seen as an unconditional, permanent state of being that is forgiving, nurturing and supportive. Instantaneous understanding occurs at this level and true happiness is felt. Dr. Hawkins shows the viable religions all calibrating at 500 or over, but only 4 percent of the world's population ever reaches this level of consciousness.
This is, in fact, the level I would encourage my own clients to reach and work from since, according to Dr. Hawkins, one person calibrating at 500 consciousness counter-balances 750,000 people below 200. And if, in the course of their businesses, they help raise the consciousness of hundreds of people to 300 or better, we've counterbalanced the collective negative energy of hundreds of thousands more. Evolving consciousness through our business can have a major impact on our world.
At 540 - when love becomes experienced as inner joy - we reach the domain of saints and advanced spiritual students and healers - .4 percent of the world. Here is where individual will merges into divine will. "There is a desire to use one's state of consciousness for the benefit of life itself, rather than for particular individuals," says Dr. Hawkins. I've begun running into folks who seem to be functioning more and more at these levels. Marketing communications have to come from the heart and speak to the heart of prospective clients when businesses are operating this high.
When we reach the level of "Peace," at 600, we experience transcendence, self-realization and God-consciousness. The levels of 700 - 1,000, which denote enlightenment, are the realms of the great avatars such as Buddha, Krishna and Jesus who raised the level of awareness for all humanity. Marketing is no longer much of an issue, because there tends to be a withdrawal from the everyday world. As Dr. Hawkins says, "The state of bliss makes ordinary life difficult to manage."
Dr. Hawkins makes the point, though, that we can be transported temporarily to the energetic levels of 600 - 700 through great works of art, music and architecture. Offering such items through our business, then, is another way of raising consciousness in the world. And the muscle testing technique he describes in his book can be used to determine the energetic levels of any of the items we sell. Raising the bar on the energetic level of our products can bump our business up a notch on the consciousness scale at the same time.
Could you find the range where your own business falls on the "Map of Human Consciousness?" Or did you see a level to which you'd like to aspire? Operating a business from an energetic level of 500 or higher sounds like heaven on earth, doesn't it? I think a lot of us are already doing that... maybe in fits and starts... but we're getting there.
We just need business and marketing models that evolve along with us.
(c) Copyright 2004 Barbara Casey
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