Enrich the World with Every Business Transaction

by Barbara Casey

When I read Wallace D. Wattles' 1910 classic book "The Science of Getting Rich - or - Financial Success Through Creative Thought," one idea jumped out, begging to be expanded upon.

"You must give every person more in use value than he gives you in cash value. Then, you are adding to the life of the world with every business transaction."

Business is essentially a mutually-agreed upon practice to exchange one form of energy for another. GOOD business is selling a person something that adds more to his life than the thing he gave you in exchange (usually money). 

If a person feels he has received excellent value in his dealings with you, he is likely to become a repeat customer. You have improved his life with your product or service and he, in turn, has increased your income, thus allowing you to more fully develop and express your own life.

Giving from your heart helps you receive blessings in return. It's a cornerstone concept of the spiritual marketing approach to business.

If you're a teacher, your instruction will contribute more to your students' well-being than is reflected by the twenty or thirty dollar admission fee. An artist can add beauty and inspiration to a person's life far above the selling price of his artworks. A good healer offers priceless peace of mind in addition to amelioration of a specific health issue.

But be CONSCIOUS of providing this extra value. In every instance, offer an extra service or put your utmost ability and talent into the creation of the object to be sold. When you always strive for your best, you attract the best - clients, employees, partners. People feel the power of your energy, in contrast to the multitude of others who just settle for "getting by."

The "Secrets of Success" aren't secrets at all. They're just the practical applications of consciously living our lives in tune with The Infinite. Real success will have arrived when we can do this unconsciously - without having to think about it at all. But in the meantime, books like "The Science of Getting Rich" help us stay on course. 

(c) Copyright by Barbara Casey.

by Barbara Casey

The Law of Compensation helps us to understand how abundance works. Business prosperity is essentially created through cause and effect, and the Law of Compensation determines whether we will manifest poverty and lack or blessings and money.

Working with the poverty-prosperity continuum is a little bit "chicken-and-egg." If you "feel" poor and "act" poor, you will not easily achieve business prosperity. You have to "feel" prosperous before you can "be" prosperous. 

For example, I've seen many business owners refuse to offer a discount to attract new clients or a finder's fee to current clients to refer family and friends. The owners think they're "giving away money" needlessly. But what easier way is there to attract new clients than through a positive word from a currently satisfied customer? If other people are willing to do your marketing for you, an incentive or thank you gift should be in order. 

You have to loosen the purse strings so money can flow IN as well as go out.

What seeds do you sow to create business prosperity?

The Law of Compensation states that for everything given there shall be a return. This clearly places giving before receiving. When a client comes to you, you give a product or service and the client pays a fee in return. But what did you give to induce the client in the door in the first place? 

Did you give information, a demonstration, a free lecture, a fact sheet, a dollars-off coupon, possibly even a free sample of your product or service? See what I mean by chicken-and-egg? 

In a business, the owner has to make the first move -- or "giving." You give something that attracts the customer to you. Then you receive the blessing of a new client on your roster. You give a product or service and then you receive a fee. On the other hand, the customer gives you his attention and receives your free offering. He then agrees to give you his business and receives a product or service. He follows up by giving you a fee and receives...what exactly? 

Do you see the point where the circle becomes broken? After the money changes hands, what does the client get back? Perhaps the blessing will come in some other manner and not through you at all. But it bears thinking about, doesn't it? 

What could you give a client to close the transaction on a positive note? Children's doctors and dentists keep the circle unbroken by handing out lollipops and toys. It works. 

How could you add value to your business dealings? What about giving a tips sheet, a copy of an article, a newsletter, a few dollars off the next visit? Going the extra mile puts you head and shoulders above most other business people and builds so much goodwill and customer loyalty. Just remember, the giving must be done freely, from the heart and in proportion to the situation. Business prosperity comes as a result of an attitude -- a desire to be of service. 

Universal Laws are impartial and exact, so if you want to reap, you first have to sow.

(c) Copyright by Barbara Casey